The Global Media Ethics Roundtable Conference today was quite interesting.
The talk about Arab Advertising, which was done by Carol Moufarrej, American University of Dubai, UAE spoke about “Ethics of Health Advertisements in the Arab World”. Her speech was informative as well as enlightening view of “Arab Advertising”.
“The reason to have code of ethics is important when you are dealing with international clients” Moufarrej said. It is illegal to advertise medicine so companies adopted codes of ethics. Eight million dollars are being spent on herbal medication while 75 thousand on importing those meds. Lebanese government's law of ethics wants to forbid advertising for meds but it seems it may pass.
“Using media for public health messages is an oxymoron as media promotes consumerism which acts like a ‘quick fix’ and that’s not the way we deal with health issues.” Moufarrej concluded.
by Asma u2620433
By Asma u2620433
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