Carol Moufarrej discussed the ethics of health advertisements in the Arab world. Among the important elements of ethics that were discussed at the roundtable, what i found interesting was the way the Arab world advertises their messages.
Moufarrej mentioned that Arabs relay on conveying their messages in ads by their intuition of the requirements in the Arab world. Which is why ads in the Arab world lean towards conservatory visuals and modesty culturally to keep the traditionalist approach going.
She also added that media in the Arab world is young, new and still developing which is why the ethics are still maturing.
An important point that Moufarrej made notice of is that ads in the Arab world are taken hostage by entertainment, thus, the message that is trying to be conveyed is lost and an ad then becomes merely entertainment.
"When there is no motivation, there is no expectation to set code of ethics." Carol Moufarrej
by zainab u2620432
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